
Gabie
Info
Preparing for an upcoming fundraising round, the dating app Gabie (built around kindness and emotional depth) engaged multiple creative teams to deliver a minor rebranding. The scope included a new logo, a landing page redesign, and a launch campaign strategy. I led the art direction, crafting the brand’s new logotype and foundational graphic assets.
Year
2023
Client
Gabie
Services
Art Direction + Logotype
Worked with
Laura Desdimanche + Lara Duischwilli + Enzo Paloty + Iyad Tassan


We wanted to contrast visually with typical dating apps by using a softer color palette and a visual style that invites discovery and calm. The logo follows this logic: two intersecting circles join together to form holding hands, representing human connection and closeness. Built with precise geometric shapes, it brings clear stability to an organic form. The rest of the identity carries this vision forward: from signage and merch down to the website buttons, everything is designed to soften the experience and make dating feel safe again. The tagline plays a key role here, summing up our entire work in three words: Safe the Date.







