Gabie thumbnail

Gabie

Info

Preparing for an upcoming fundraising round, the dating app Gabie (built around kindness and emotional depth) engaged multiple creative teams to deliver a minor rebranding. The scope included a new logo, a landing page redesign, and a launch campaign strategy. I led the art direction, crafting the brand’s new logotype and foundational graphic assets.

Year

2023

Client

Gabie

Services

Art Direction + Logotype

Worked with

Laura Desdimanche + Lara Duischwilli + Enzo Paloty + Iyad Tassan

Brand guidelines
Business cards

We wanted to contrast visually with typical dating apps by using a softer color palette and a visual style that invites discovery and calm. The logo follows this logic: two intersecting circles join together to form holding hands, representing human connection and closeness. Built with precise geometric shapes, it brings clear stability to an organic form. The rest of the identity carries this vision forward: from signage and merch down to the website buttons, everything is designed to soften the experience and make dating feel safe again. The tagline plays a key role here, summing up our entire work in three words: Safe the Date.

Essence hero preview

We wanted to contrast visually with typical dating apps by using a softer color palette and a visual style that invites discovery and calm. The logo follows this logic: two intersecting circles join together to form holding hands, representing human connection and closeness. Built with precise geometric shapes, it brings clear stability to an organic form. The rest of the identity carries this vision forward: from signage and merch down to the website buttons, everything is designed to soften the experience and make dating feel safe again. The tagline plays a key role here, summing up our entire work in three words: Safe the Date.

Napkin mockup